US EditionMeta’s Tweaked ad Experience Gets EU Nod After DMA Penalty
Meta’s new model lets EU users choose full data sharing for personalized ads or limited sharing for less personalized ads, ending immediate Digital Markets Act daily fines.
10 Articles
10 Articles
EU Accepts Meta’s Updated Ad Model for January 2026 Rollout
EU regulators have accepted Meta’s revised advertising model for Facebook and Instagram, with the company set to present the new options to users in January 2026. The decision removes the immediate risk of daily fines under the Digital Markets Act (DMA). The updated pay-or-consent model introduces two choices. Users may allow full data sharing for fully personalised advertising or restrict data use for a more limited form of personalisation. The…
The Meta Platforms proposal to use less personal data in its model ‘pay or give you an agreement’, which will enter into force next month, has received approval by the European competition authorities for months, so that the American technology giant will no longer be exposed to daily threats.
The post Less personalized advertising – Meta leads the EU around the nose first appeared in the online magazine BASIC thinking. About our newsletter UPDATE you start every morning in the best informed way. Meta wants to give Instagram and Facebook users more freedom of choice in the processing of personalized data and advertising at the pressure of the EU Commission in the future. However, while the Commission is already cheering, the Facebook …
It is a victory for the European Union (EU). Meta will soon offer Facebook and Instagram users the option to access fewer personalized ads. In other words, platforms will collect less information for advertising targeting.
Users will be able to limit data sharing and continue using Meta's platforms (Facebook and Instagram) for free. Next month, Meta will introduce a specific privacy option for users in the European Union, allowing each user to choose to share less personal data with Facebook and Instagram while maintaining free access to the platforms and receiving ads with reduced targeting. This measure comes as a direct response to increasing pressure from regu…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
