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Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp: Report
Meta will test multiple subscription plans on Instagram, Facebook, and WhatsApp offering expanded AI tools and creative features to enhance productivity, separate from Meta Verified.
- On Tuesday, TechCrunch reported Meta Platforms will test subscription models across Instagram, Facebook and WhatsApp in the coming months, with core services remaining free and subscriptions as optional upgrades.
- To help recoup AI spending, Meta Platforms plans to scale Manus, an AI agent developer it recently acquired for $2 billion, into subscription plans to boost productivity for paid users.
- Notably, Instagram's paid tier may offer unlimited audience lists, follower insights, and anonymous Story viewing, while Vibes will remain freemium with advanced editing reserved for paying users.
- Rivals show demand — Snapchat+ has topped 16 million subscribers, but Meta faces subscription fatigue and says it will gather user feedback to refine pricing and features.
- The move positions Meta amid AI competition and cost pressures as Chinese officials review Manus for technology-control violations, while Meta's Llama models remain open-source unlike paid rivals OpenAI, Google, and Anthropic.
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The Meta is prepared to take a step forward in its monetary strategy with the launch of premium subscriptions in its main applications: WhatsApp , Facebook and Instagram. These new options will start with...
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Meta Is Testing Paid Subscriptions for Instagram, WhatsApp, and Facebook
It's possible the one thing that could universally break smartphone addiction is making social media pay-to-play. Right now, there is zero friction involved in opening Instagram or TikTok, and getting sucked into their algorithms. But add a paywall to those apps, and all of a sudden, I don't have any interest in logging on. If that sounds like it'd work on you too, I have good news and bad news. The good news is that Meta will soon test a subscr…
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Total News Sources62
Leaning Left11Leaning Right5Center14Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 37%
C 47%
R 16%
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