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Meta expands safety features to limit harmful content for teens
Meta said nine in 10 teens stayed in the default setting after launch as it extends stricter content limits and testing for repetitive posts.
Meta is expanding its "13+" content settings for Teen Accounts globally across Instagram, Facebook, and Messenger, applying the protections by default to teenagers worldwide.
Resembling a movie rating, the default setting hides content deemed inappropriate for teens in Feed and Reels while limiting interactions with Profiles, Pages, Groups, and Events that primarily post such material.
An independent assessment by Alice found that teens in the default "13+" setting saw 68% less mature content than competitors, while those in the stricter Limited Content setting saw 96% less.
Alongside the rollout, Meta is testing a feature to stop teens from being served the same content repeatedly in Explore, Feed, and Reels, with Limited Content arriving on Facebook and Messenger later this year.
Meta crowdsourced feedback from parents who rated over 15 million pieces of content; an April survey showed fewer than 2% of posts were flagged as inappropriate by most parents.