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Meta Testing Subscription Tier for Instagram
Instagram Plus offers features like anonymous Story viewing and unlimited audience lists with country-based pricing starting around $1, as part of Meta's subscription tests.
- On Monday, Meta confirmed it is testing Instagram Plus in select markets including the Philippines, Japan, and Mexico, with monthly pricing ranging from approximately $1.07 to $2.20.
- This initiative follows Meta's earlier commitment to test premium subscriptions across Facebook and WhatsApp; unlike Meta Verified targeting creators and businesses, Instagram Plus focuses on everyday users.
- Premium Instagram subscribers gain tools like extending Stories beyond 24 hours, creating multiple audience lists, and using 'super hearts' for reactions, while also viewing Stories without the poster knowing.
- Modeling the service after Snapchat+, which has over 25 million subscribers, Meta aims to boost non-advertising revenue, though analysts note potential concerns regarding subscription fatigue.
- While testing currently occurs in at least three countries, Meta continues to evaluate which features provide the most value before potentially rolling out the service further.
23 Articles
23 Articles
Meta testing subscription tier for Instagram
SAN FRANCISCO: Instagram is testing a pay tier that offers features including letting subscribers discreetly view story posts that normally vanish after 24 hours, Meta told AFP on Monday (Mar 30), confirming a report by news website TechCrunch.Paying users will also get more control over which accounts are pe
El Universo
El EconomistaInstagram tests a payment plan that offers new features to its users, Meta told the AFP on Monday, confirming an article published by the TechCrunch website.
These tests are carried out in "a limited number of countries", a spokesperson explained, without further precision. Japan, Mexico and the Philippines are among them, at prices of around $2 per month.
Instagram is testing a new premium subscription that offers paid users access to exclusive features, as part of an effort to generate a stable revenue source outside of their main advertising business, Bloomberg said. The exclusive benefits for subscribers include several Instagram Stories related, such as the ability to see someone else’s story without their knowing it. Payment users can also create unlimited audience lists and extend the durat…
In particular, pay subscribers will be able to extend the life of a story, an ephemeral message that normally disappears after 24 hours.
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