US Edition
Published • loading... • Updated
Meta poised to surpass Google in digital ad revenue for first time, report says
Meta’s ad revenue is projected to grow 24.1% in 2026 as advertiser adoption of Advantage+ and new placements on WhatsApp and Threads expand its reach.
- Meta Platforms is projected to surpass Alphabet's Google in global digital advertising revenue by the end of 2026, reaching $243.46 billion compared to Google's $239.54 billion.
- Meta's Advantage+ automated ad suite has been gaining strong advertiser adoption due to its ability to streamline campaign setup and enhance return on marketing spend.
- The social media giant intensified competition in the ad market after launching ads on WhatsApp and Threads, creating direct rivalry with platforms like Elon Musk's X.
Insights by Ground AI
Podcasts & Opinions
37 Articles
37 Articles
Meta set to overtake Google as world’s largest digital ad giant by 2026 as revenue hits $243 billion - Tech Startups
Meta is closing in on one of Big Tech’s most lucrative crowns—and this time, the numbers suggest it may finally pull ahead. A new forecast from research firm Emarketer points to a turning point in digital advertising. By the end […] The post Meta set to overtake Google as world’s largest digital ad giant by 2026 as revenue hits $243 billion first appeared on Tech Startups.
Meta set to overtake Google in global ad revenue race by 2026: Report
Meta is projected to surpass Google in global digital advertising revenue by 2026, driven by faster growth, AI-led ad tools, and expanding monetisation across platforms like Instagram, WhatsApp and Threads
·Mumbai, India
Read Full Article
Coverage Details
Total News Sources37
Leaning Left1Leaning Right6Center9Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
C 56%
R 38%
Factuality
To view factuality data please Upgrade to Premium
