Meta launches WhatsApp ‘incognito’ mode to address privacy concerns for AI chats
The text-only feature uses Private Processing so Meta cannot read questions or answers, and chats disappear after each session.
- On Wednesday, May 13, 2026, Meta introduced Incognito Chat, a new WhatsApp feature enabling private conversations with its Meta AI chatbot. Meta CEO Mark Zuckerberg described it as the "first major AI product where there is no log of your conversations stored on servers."
- Meta developed this mode because users frequently ask chatbots sensitive personal, health, or financial questions. Will Cathcart, Meta's head of WhatsApp, stated people want to discuss private subjects without sharing information with the company.
- Incognito Chat utilizes Meta's Private Processing technology and Trusted Execution Environments to ensure AI inference remains inaccessible to the company. Cathcart noted the feature is currently text-only, though support for image processing is in development.
- Prof Alan Woodward, a cyber security expert at Surrey University, noted the system poses low risk to existing security. However, Woodward cautioned that disappearing messages could create accountability gaps if AI responses lead to harm or illegal activity.
- Alongside this launch, Meta announced "Side Chat with Meta AI," a feature coming in the next few months allowing private AI queries within ongoing text chats. The tools will roll out across WhatsApp and the standalone Meta AI app.
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Sot, WhatsApp ka njoftuar prezantimin e bisedave incognito me Meta AI. Siç nënkupton edhe vetë emri, këto janë biseda private me chatbot-in Meta brenda WhatsApp.Dhe kur them private, nënkuptojmë "vërtet private", siç i quan Meta - askush nuk mund t'i lexojë këto biseda, madje as Meta, transmeton Telegrafi.5shtë interesante që Meta thotë se mënyrat e tjera të stilit incognito për chatbot-et konkurruese të AI nuk mund të konkurrojnë sepse krijuesi…
Security and privacy issues have always been a problem with WhatsApp. To mitigate some of these issues, Meta has now launched on WhatsApp an anonymous mode for its AI and that promises to...
Meta To Roll Out ‘Incognito’ Mode for Meta AI on WhatsApp for Private and Temporary Conversations With Chatbot
Meta Platforms said Wednesday it's rolling out an “incognito” mode for WhatsApp users to have private conversations with its AI chatbot, a move intended to ease privacy concerns about sensitive information that users share in chats. The social media company said in a blog post that incognito chat mode provides a way to have private, temporary conversations with Meta AI. Meta To Roll Out ‘Incognito’ Mode for Meta AI on WhatsApp for Private and Te…
'Completely private': Meta AI gets Incognito Chat
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