Meta launches paid subscriptions for Instagram, Facebook, WhatsApp
Meta introduces paid subscription tiers for Instagram, Facebook, and WhatsApp to diversify revenue and monetize AI, amidst significant AI investment and investor pressure.
- Meta rolled out paid Instagram Plus, Facebook Plus, and WhatsApp Plus plans globally today, pricing Instagram and Facebook subscriptions at $3.99 monthly and WhatsApp at $2.99, offering features like extended story duration and Super Heart reactions.
- CEO Mark Zuckerberg said in 2025 that Meta could offer subscriptions as Meta AI improves, prompting the company to increase capital expenditure guidance to up to $145 billion this year—double its 2025 guidance—with much allocated to AI projects.
- Instagram Plus subscribers gain the ability to see story rewatch counts, extend stories beyond 24 hours, preview stories without appearing as a viewer, and use Super Heart animated reactions; Meta One Plus at $7.99 and Meta One Premium at $19.99 unlock higher compute capacity for AI users.
- Investors responded positively as Meta shares surged 3.7% to $635.36 following the announcement, though the stock remains down nearly 4% year-to-date amid ongoing questions about AI spending returns.
- Meta One will serve as the unified home for all subscription offerings, with AI plans testing next month in Singapore, Guatemala, and Bolivia and creator tiers launching later this week in Saudi Arabia, Morocco, Thailand, and Bangladesh.
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106 Articles
Meta is now charging users to anonymously view Stories
Meta is officially expanding its paid subscription push across Facebook, Instagram, and WhatsApp, with one feature quickly drawing attention: anonymous Story viewing. The company confirmed this week that it is rolling out subscription tiers globally for its social platforms, including Facebook Plus and Instagram Plus priced at $3.99 per month, while WhatsApp Plus starts at […]...Keep on reading: Meta is now charging users to anonymously view Sto…
Meta rolls out paid subscription plans for Facebook, Instagram and WhatsApp
Meta is rolling out paid subscription plans for Facebook, Instagram and WhatsApp as the company expands premium features and artificial intelligence offerings across its platforms.Meta head of product Naomi Gleit announced the rollout in a video posted Wednesday, describing the subscriptions as part of a broader effort to offer enhanced tools across Meta’s apps and AI products."We’re starting to roll out Facebook Plus, Instagram Plus, WhatsApp P…
Meta Rolls Out Subscription Perks
Source: WISH-TV / WISH-TV Meta has introduced new subscription services for Instagram, Facebook, and WhatsApp users, offering additional features for creators and power users. The company is testing AI-focused subscription packages under the “Meta One” initiative, combining premium services into a single ecosystem. Instagram Plus and Facebook Plus subscriptions will cost around $3.99 per month, while WhatsApp Plus is expected to be $2.99 per mon…
Meta Introduces Tiered Subscription Model Across Facebook, Instagram and WhatsApp
Mark Zuckerberg's Meta announced Wednesday it will launch paid premium subscriptions globally for its major social media platforms, introducing Facebook Plus, Instagram Plus and WhatsApp Plus alongside new Meta AI subscription tiers.
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