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Meta launches AI gadget Charm as race for post-smartphone hardware heats up

The keychain-sized gadget runs Meta’s Muse assistant and uses a fingerprint sensor for phone-free access, with only a few units made so far.

  • On Wednesday, Meta CEO Mark Zuckerberg unveiled Muse Charm, a pocket-sized keychain device that delivers the full Muse AI experience, during the company's annual Connect conference.
  • Muse reached the App Store's number one spot within days of launch, accumulating nearly 600,000 downloads in five days and establishing itself as the centerpiece of Meta's AI strategy.
  • The device features a roughly 5-cm OLED touchscreen with a customizable Muse avatar and includes a built-in 5G modem, allowing users to tap a fingerprint sensor to access the AI without unlocking a phone.
  • Privacy concerns emerged after reports indicated Muse accessed notification previews without explicit authorization; Meta issued patches and clarified that data syncing requires user opt-in permission.
  • Meta's hardware strategy now spans $1,299 VR glasses launching spring 2027, $349 camera-free Ray-Ban Meta Audio glasses arriving October 13, and the Muse Charm shipping by December.
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