Meta’s AI New Optimism ad Campaign Dances to David Bowie’s Apocalypse Anthem

Meta abandons its AI-generating tool, but public-safety guardrails are needed

Meta recently introduced a new AI feature on Instagram—then removed it after sharp public uproar. The tool, part of its latest Muse Image model, allowed users to generate AI images using content from public Instagram accounts.

Meta’s AI new optimism ad campaign dances to David Bowie’s apocalypse anthem

New Delhi: Meta has launched a new advertising campaign that presents artificial intelligence as a tool for human connection and opportunity, but its choice of soundtrack has raised questions about whether the creative execution contradicts the campaign’s message. The film opens in black and white, showing a person reading alarming headlines about AI taking away jobs, isolating people and creating wider social risks. “Some people will have you b…

Meta’s New Feel-Good AI Ad Uses a Song About the World Ending

The clip features the David Bowie track “Five Years,” which includes lyrics such as “Earth was really dying (dying).”

A side-by-side comparison shows stark differences between Meta and Anthropic's AI ad campaigns

Anthropic's ad featured a house on fire. Meta's ad had a rainbow.Screenshots via Anthropic, MetaAnthropic and Meta recently premiered dueling ads, both of which reference AI worries and offer hope.Meta's ad is almost entirely upbeat, with images of rainbows, butterflies, and smiling children.Anthropic's ad spends more time on AI's anxieties and features more negative images, such as a burning house and cemetery.There's another AI advertising ski…

Meta launched a new AI optimism ad set to a song about human extinction

David Bowie's song "Five Years," which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.