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Meta, Oakley Partner for AI-Powered Glasses
- Meta and EssilorLuxottica are launching new AI-powered Oakley smart glasses on June 20, 2025.
- This launch follows Meta's successful Ray-Ban Meta glasses collaboration and builds on a renewed Prada-Luxottica partnership.
- The Oakley glasses use technology similar to Ray-Ban models, target active consumers, and will cost about $360 with improved weather resistance.
- Meta announced a new development set for June 20 and launched an official Oakley Meta Instagram profile, which is followed by several key company executives.
- This launch signals Meta’s expansion in smart eyewear, aiming to reach sport-focused users and broaden partnerships beyond EssilorLuxottica.
109 Articles
109 Articles
Kylian Mbappé is the face of the new Oakley sunglasses produced with Metz. Kylian Mbappé takes on a new role in his collaboration with Oakley. Already the face of the sports eyewear brand for several years, the Real Madrid star now becomes the privileged ambassador of the unprecedented technological partnership between Oakley and Metz for the launch of HSTN connected glasses. This global campaign marks a further step in the commercial relationsh…
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Oakley & Meta Announce New Performance AI Glasses With Help From Travis Scott & Tom Brady At Fanatics Fest
Source: Getty Images / Meta / Travis Scott Oakley and Meta launched a new pair of performance AI glasses with some help from the goat, Tom Brady, and Travis Scott. Kicking off Fanatics Fest in NYC, Oakley and Meta hosted a special event featuring a panel with Tom Brady, Travis Scott, and Michael Rubin, moderated by Caio Amato, Global President of Oakley. The primary focus of the panel was the art of partnership and collaboration, and Rubin, Bra…
The smart eye market continues to evolve, and the Meta, in collaboration with Oakley, has just presented a proposal for a specific audience. These new eyes promise to raise the fascist in...
Meta’s Oakley HSTN: AI glasses go sport mode
It doesn’t look like a tech prototype; there are no blinking lights, no weird visors. It’s a mat frame that hugs the temple of a runner at full Sprint or even a surf, allowing them to squint into the spray. But behind those polarised Oakley lenses are 3K video recording, including eight hours of battery life and Meta’s latest product, making smart glasses actually useful. On June 20th 2025… Source
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