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Meta to Ban Political Ads in EU Due to Bloc's 'Unworkable' Rules
EUROPEAN UNION, JUL 25 – Meta will halt all political, election, and social issue ads on its platforms in the EU from October due to complex transparency rules under the EU's new political advertising law.
- Meta Platforms will stop political, electoral, and social issue ads in the European Union starting in early October 2025, due to legal uncertainties caused by EU rules.
- Meta expressed that the Transparency and Targeting of Political Advertising creates an unworkable level of complexity for advertisers in the EU.
- The EU introduced these political advertising rules to enhance transparency following the Cambridge Analytica scandal in 2018.
- Meta described the TTPA requirements as unworkable and stated that they introduce significant additional obligations for advertisers.
165 Articles
165 Articles
Meta will stop political advertising in the EU from October – the reason is a new regulation. The Group sees this as a legal risk and competitive disadvantage.
Observador
The representative of the social networks will stop making announcements of a political, electoral and social nature from 10 October. The decision aims to improve the transparency of political advertising in the EU.
The Meta Group announced this Friday, July 25th that it will no longer publish political advertising on its platforms in the European Union. Facebook and Instagram's owner group blames the regulations put in place by Brussels, too strict according to its CEO Mark Zuckerberg. After Google, Meta is the second major US tech group to ban political advertising in the European area.
Facebook Parent Meta to Halt Political Ads in EU, Citing ‘Unworkable’ New Regulations
Meta—the parent company of Facebook, Instagram, and WhatsApp—has announced that it will halt all political advertising in the European Union by October, blaming what it called “unworkable” requirements imposed by the bloc’s new rules on online campaigning. The move, announced on July 25, comes ahead of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation, which imposes strict limits on how platforms and advertisers can …
Meta, the company behind the social media platforms, says the new EU rules on political advertising saddle the company with too many restrictions and uncertainties.
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