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Meta Goes on the Offensive with Its Personal AI "Muse." While the Metaverse May Have Been Misjudged, It Sees Potential in Personal Assistants.

Meta's personal AI, "Meta Muse," is gaining popularity in the US, surpassing ChatGPT. This article explains the company's new "character-driven" AI strategy, which involves reducing investment in the metaverse business and integrating with AI glasses and new hardware.
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Meta's personal AI, "Meta Muse," is gaining popularity in the US, surpassing ChatGPT. This article explains the company's new "character-driven" AI strategy, which involves reducing investment in the metaverse business and integrating with AI glasses and new hardware.

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businessinsider.jp broke the news on Monday, October 5, 2026.
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