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Meta Finally Untethers Threads Ads From Instagram Requirements
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Meta Finally Untethers Threads Ads From Instagram Requirements
Meta is gradually separating Threads from Instagram. The company announced that advertisers no longer require matching usernames to run Threads campaigns. This shift reflects Meta’s recognition that Threads operates as its own distinct platform now. As Meta puts it: Starting in September 2026, matching usernames between Threads and Instagram profiles will no longer be required […]
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