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Meta brings its anti-fraud facial recognition test to the UK after getting a thumbs up from regulators

Summary
Facial recognition technology used by Meta to spot scam adverts featuring celebrities is to be introduced in the UK and the EU for the first time. The social media giant, which owns Facebook and Instagram, first began testing the technology in other parts of the world late last year, but confirmed that after working with regulators it was now expanding its use.

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The Independent broke the news in London, United Kingdom on Wednesday, March 5, 2025.
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