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Meta Announces Global Expansion of Threads Ads
- On Wednesday, Meta announced it will expand ads on Threads to all users globally beginning next week.
- Meta says the push aims to monetize Threads as analysts expect revenue growth, making it easy for advertisers to place ads via Advantage+ or manual campaigns and manage them in Business Settings, while expanding third-party verification through Meta Business Partners.
- Meta detailed the ad tech and formats, with Threads ads powered by Meta's AI ad system and supporting image, video, 4:5 aspect ratio, and carousel ads after testing in the U.S. and Japan.
- More than 400 million monthly active users could see ads as Meta gradually rolls out Threads ads, initially keeping delivery low; the move follows ChatGPT's ad launch last week and precedes Meta's fourth quarter earnings next week.
- Competitive data shows Threads has lured more daily active users than X, formerly Twitter, and an executive forecast 1 billion users in a few years.
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32 Articles
Coverage Details
Total News Sources32
Leaning Left1Leaning Right0Center5Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
L 17%
C 83%
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