Messe Düsseldorf Unites Its Global Plastics, Rubber Events Under K-Alliance Brand - Canadian Plastics

Messe Düsseldorf Unites Its Global Plastics, Rubber Events Under K-Alliance Brand - Canadian Plastics

Image Credit: Messe Düsseldorf Germany-based global exhibition organizer Messe Düsseldorf is launching a new umbrella brand called “K-Alliance” to unite its worldwide plastics and rubber trade fairs under one identity, which replaces the previous Global Gate brand. “Global players in the plastics and rubber industry require appropriate platforms for direct market entry in growth regions,” said Thomas Franken, director of K. “Messe Düsseldorf has…