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Mercedes to LVMH Are Blunting the EU’s Fight Against Trump’s Tariffs

Summary by Bloomberg
German automaker Mercedes-Benz Group AG, French luxury giant LVMH Moët Hennessy Louis Vuitton SE and other major European firms are spearheading a corporate push that’s weakening the European Union’s efforts to stand up to Donald Trump’s tariff threats.

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The EU is working to improve the bloc's internal market and is rushing to conclude trade deals around the world – The Mercedes-LVMH positions

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Several of Europe’s flagship companies – including automaker Mercedes-Benz and luxury group LVMH – are leading a corporate campaign aimed at taming Brussels’ response to new trade threats launched by Donald Trump, writes Bloomberg. Executives from groups in the auto, luxury goods and spirits industries have held informal meetings with American officials and pressed European capitals to reach a deal quickly to avoid a tariff escalation.

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Bloomberg broke the news in United States on Thursday, July 3, 2025.
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