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Mercedes F1 Is Quietly Building a $1 Billion Sponsorship Machine—Here’s How
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Mercedes F1 Is Quietly Building a $1 Billion Sponsorship Machine—Here’s How
Formula 1 teams have traditionally sold space. A logo on the sidepod, a name on the halo, a patch on the race suit – transactional arrangements where the team cashes the check and the partner figures out what to do with the exposure. Mercedes has spent the better part of a decade building something meaningfully different, and the financial results are beginning to speak for themselves. Mercedes’ Brackley operation generated approximately $846 mi…
·Asheville, United States
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