Mercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian'
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Business Insider
BizTocMercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian'
Mercedes-Benz CEO Ola Källenius said he found EV religion after driving an electric AMG with synthetic V8 sounds, shifts, and vibrations.
"It's the best V8 I've ever driven." Here's what Ola Källenius, Mercedes' current CEO and CEO, says and... Read more Mercedes' boss has a funny way to sell his new electric sportsman appeared first on Automobile Clean.
Mercedes' CEO: the Best V8 I've Ever Driven Is an EV
Mercedes-Benz CEO Ola Källenius has found religion in synthetic engine noise. He said his conversion came when he drove the new electric version of the AMG CLA 45, Mercedes’ performance sedan. It uses artificial sounds and sensations to mimic a combustion-powered car. “I was like a born-again Christian,” he told UK car enthusiast publication Autocar. [...]
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