Mercedes Boss Distances Himself From Luxury Strategy

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In recent years, the Stuttgart-based automaker Mercedes-Benz has primarily pursued a luxury strategy, aiming to reap high margins with expensive cars in the top vehicle segments. This approach also seemed attractive for electric cars for a long time, because wealthy people in particular could afford the initially expensive vehicles and were also more willing to spend particularly large sums on a car. For example, a Mercedes EQS as a stylish elec…