Mercedes-Benz EQS was ahead of its time, says design chief

The Mercedes EQS Is Struggling—And Its Radical Design Might Be Why

Mercedes-Benz's design chief says that the EQS was launched a decade too early, admitting that the brand's flagship EV may have been way ahead of its time.

Mercedes-Benz EQS was ahead of its time, says design chief

The Mercedes-Benz EQS has lit up comment sections more than sales charts, and the company's design chief has a few theories as to why.

Mercedes Says The World Wasn't Ready For The EQS

Mercedes will replace the EQS with both EV and ICE versions of the next S-Class. According to the brand’s design chief, the EQS was launched 10 years too early. In 2024, the carmaker tried to improve the sedan’s looks with a refreshed front grille. The Mercedes-Benz EQS was supposed to be a solid alternative to the Tesla Model S, having launched at a time when premium brands were doing everything they could to establish themselves in the EV mark…

Mercedes-Benz EQS "10 years too early"

Automotive history is littered with vehicles deemed ‘ahead of their time’ that were not sales successes. The Edsel, the NSU Ro 80, the Fisker Karma – you name it. We may now have another addition to the list, and the admission comes from the design boss himself. Mercedes-Benz chief design officer Gorden Wagener has conceded to Autocar that the EQS sedan may have been “10 years too early” for its radical styling to be well-accepted, and that the …