Mercedes CEO Admits It 'Forgot a Little Bit About the Customer' When It Axed Buttons

Mercedes-Benz CEO admits it went 'too far' removing buttons

Mercedes-Benz will introduce more physical buttons into future models, but it's unclear when this will start happening.

Mercedes CEO Admits It 'Forgot a Little Bit About the Customer' When It Axed Buttons

Mercedes CEO Ola Källenius says the company chased "technology for the sake of technology" and is now "reintroducing the most sensible buttons." The post Mercedes CEO Admits It ‘Forgot a Little Bit About the Customer’ When It Axed Buttons appeared first on The Drive.

Mercedes: Big screens stay but we went "too far" removing buttons

Mercedes' screens can span the entire width of a dashboard The industry isn't yet at 'peak screen' but has hit 'low button', says Ola Källenius Mercedes-Benz CEO Ola Källenius says touchscreens in cars could continue to grow in the future - but he believes the industry might have reached peak "low button". As with many of its rivals, the Stuttgart firm's cars have focused on introducing large touchscreens in recent years at the expense of physic…

Mercedes Admits It Went 'Too Far' Removing Buttons. But Screens Aren't Going Anywhere

After years of removing physical controls, Mercedes is reversing course while keeping its massive digital displays. Here’s what a Mercedes exec had to say.

Mercedes to reintroduce "sensible buttons" in its cars - The Supercar Blog

In recent years, like much of the industry, Mercedes leaned heavily into digital interfaces. The brand’s impressive MBUX Hyperscreen, stretching up to 1,410 mm across the dashboard, became a defining feature in its newer models. It’s visually stunning and packed with tech, but it also meant moving many traditional controls into touchscreen menus. Drivers and […] The post Mercedes to reintroduce “sensible buttons” in its cars appeared first on Th…