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Trader Joe's to Sell Viral Candy for $3.99 - a Quarter of the Price of Walmart

  • Trader Joe's will begin selling Dubai Chocolate Bars for $3.99 starting May 28, 2025, in stores across the US.
  • The launch responds to a viral TikTok trend from December 2023, when Maria Vehera’s video popularized this Middle Eastern pistachio-flavored dessert.
  • The bars feature pistachio cream and shredded kataifi pastry enrobed in dark chocolate, differing from typical milk chocolate versions at other retailers.
  • Currently, the bars cost $3.99 at Trader Joe’s compared to $24 to $29.99 at Walmart and Target, making it one of the most affordable options available.
  • This product launch could expand access to a high-demand dessert that was previously expensive and difficult to find across US stores.
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cadenadial.com broke the news in on Wednesday, May 21, 2025.
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