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Mercadona Razes without Points and Leaves Lidl and Carrefour Touched: the Loyalty Model Jumps in the Air
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Mercadona and Dia are two of the biggest distribution chains that are adapting most to the consumer, betting to create and have new linear ones, either with the white brand of the supermarket or with the innovations of the brands of manufacturers that try to launch periodically. In this sense, the inflationary pressure and the increase of the purchase ticket are two of the great reasons that are impacting directly on the consumption, and in turn…
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