Mercadona, Dia and Carrefour are some of the distribution chains that are seeing how the online food trade in Spain manages to reach its stage of maturity. The great battle of supermarkets has always been to gain market share, and before they sought to open more shops to get to be the winners. However, now, it has changed and the supermarket that wins is the one that manages to integrate in a solid way the online channel with the physical channe…
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Mercadona, Dia and Carrefour are some of the distribution chains that are seeing how the online food trade in Spain manages to reach its stage of maturity. The great battle of supermarkets has always been to gain market share, and before they sought to open more shops to get to be the winners. However, now, it has changed and the supermarket that wins is the one that manages to integrate in a solid way the online channel with the physical channe…