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Meme politics: White House embraces aggressive alt-right online culture

  • The official White House X account has adopted meme culture in its communications, reflecting strategies previously used by the alt-right.
  • Press Secretary Karoline Leavitt defended a provocative post about deportation by stating, "You don't have to go home, but you can't stay here".
  • Kaelan Dorr, a White House communications official, reiterated the commitment to continued arrests while responding to backlash against a portrayal of a deportation arrest.
  • Mark Hass, a digital marketing expert, remarked that such language trivializes important issues like immigration, affecting both domestic and international perceptions of the presidency.
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Meme politics: White House embraces aggressive alt-right online culture

Posting for provocation's sake has long been the province of internet antagonists and the alt-right, but these days, even the official White House X account is embracing the communications strategy that often celebrates others' suffering.

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Home broke the news in on Tuesday, April 1, 2025.
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