Meet the Soulful Cashmere Brand That Succeeds by Paying Workers Fair Wages

Meet the Soulful Cashmere Brand That Succeeds by Paying Workers Fair Wages

Juliet Guo's cashmere brand Sandriver is championing a more soulful brand of style. We explore how hype around the brand is helping support locals.

How Sandriver and its founder champion a more humane brand of luxury

The soulful cashmere brand that succeeds by paying workers fair wages Juliet Guo’s journey to making luxury goods doesn’t read like your typical designer origin story. Take her upbringing in Ordos, a region of China’s Inner Mongolia province, where her family owned pastureland. Though it’s thousands of miles away from the fashion capitals of Paris and Milan, it has long been revered among textile insiders, thanks to the high-quality cashmere tha…