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Meet the AI influencers taking over Coachella and killing off the real thing

Summary by The Independent
That photogenic influencer having the time of their life watching Justin Bieber’s set? They might not actually exist, so why on earth are people following them? Katie Rosseinsky explores the curious rise of AI influencers getting money from follows and why so many of us don’t even care if these digital souls are real or not

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The IndependentThe Independent
Lean Left

Meet the AI influencers taking over Coachella and killing off the real thing

That photogenic influencer having the time of their life watching Justin Bieber’s set? They might not actually exist, so why on earth are people following them? Katie Rosseinsky explores the curious rise of AI influencers getting money from follows and why so many of us don’t even care if these digital souls are real or not

·London, United Kingdom
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The Independent broke the news in London, United Kingdom on Sunday, April 19, 2026.
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