“Medical Cow” Launched to Raise Funds and Prevent the Closure of 15 Media Outlets

A group of 15 media outlets launched on May 3, World Press Freedom Day, a fundraising campaign called “Medical Cow”, with the aim of achieving financial relief that will allow them to maintain their operations. The collection, which takes place through YouTube, will extend until Saturday and seeks to cover salaries, research and journalistic coverage. Among the media beneficiaries are Runrunnes, Cocuyo Effect, El Pitazo, Tal Cual, Arepita, Carac…

Fifteen media outlets organized a campaign, with a collection via YouTube, in search of a financial relief to sustain their operations in Venezuela, a country where, according to data from the National College of Journalists (CNP), more than 400 companies in the sector have disappeared in the last two decades. EFE La Vaca Mediatica, as the strategy was baptized, referring to the Venezuelan popular expression "make a cow" and alluding to raising …