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Brad Pitt’s Plan B Launches European Arm With ‘Baby Reindeer’ Exec Ed Macdonald In Charge

Summary by Deadline
Plan B, the production biz Brad Pitt founded with Dede Gardner and Jeremy Kleiner, has launched a European subsidiary. Plan B Europe will be based in London and led by Ed Macdonald, the Clerkenwell Films exec best known for era-defining Netflix show Baby Reindeer. The European office will will to increase the number of premium-tier series Plan B makes in the UK and across Europe. Plan B’s international TV efforts to date have included co-pro…

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Lean Right

Brad Pitt's production company Plan B opens an offshoot in London to increase the number of films and series produced in Europe. US President Donald Trump should not like this.

Plan B captured more than $600 million with the film F1 starring Brad Pitt. Ed Macdonald, producer of the Netflix series “Baby Reindeer”, was named to lead the new operation in the UK. Studies such as Disney, Amazon and Warner have already increased productions in Europe for tax incentives and lower labor costs than in the US. Plan B’s drive to the old continent Brad Pitt, along with its creative and business partners, is driving a new phase of …

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Variety broke the news in Los Angeles, United States on Thursday, September 4, 2025.
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