Mediawan Pictures Boss: Plan B Deal “Put Us On The Map In The U.S.” – MIPCOM

Mediawan Pictures Boss: Plan B Deal “Put Us On The Map In The U.S.” – MIPCOM

Buying Brad Pitt’s Plan B Entertainment was the ticket into the U.S. that France’s Mediawan Group craved, delegates heard today at MIPCOM. During an on-stage interview, Elisabeth d’Arvieu, CEO of Mediawan’s film arm, Mediawan Pictures, said the 2023 deal for 60% of Plan B played a big part in the company going from complete unknown […]