Mediapro returns to growth; rebranding to Imagina
The company expects EBITDA to rise 50% to 60% and positive cash flow as it funds more than €100 million in new projects.
- Grup Mediapro will relaunch as Imagina on January 1, 2027, following a major company review led by Executive Chairman Sergio Osl and CEO Carlos Nez.
- The decision follows "several months of reorganization" during a tumultuous 2026, when the Barcelona-based firm cut 189 staff to align resources with market realities.
- Management projects EBITDA to grow between 50% and 60% against 2025, funding expansion with more than $116 million generated over three years.
- This change revives the Imagina name from the 2006 Globomedia merger, while Southwind Media Capital, part of China's Orient Hontai Capital, continues owning the entity.
- Operations include production of major sporting events, broadcast rights sales for Spain's La Liga outside North America, MENA, and India, plus content series like The Head.
19 Articles
19 Articles
Grup Mediapro Switching Imagina Identity After Reorganization
Spain’s Grup Mediapro will relaunch as Imagina on January 1, 2027, following a major company review. The decision to relaunch comes after “several months of reorganization” and was announced internally to staff yesterday at an all-staff meeting. “The change revives a name the group has used before across its more than 30-year history, reflecting its […]
Mediapro returns to growth; rebranding to Imagina
Sergio Oslé, Executive Chairman of Spanish production group Mediapro, and Carlos Núñez, CEO, announced at an internal meeting with the company’s entire workforce that, following several months of reorganisation and suffering record losses, the group has returned to a path of growth. The next step is to drive new projects that deliver experiences to audiences […]
The Chinese fund Orient Hontai, owner of 90% of Mediapro's shares after purchasing those of its two founders, Jaume Roures and Tatxo Benet, has definitively ended the legacy of Roures and Benet at the company by announcing this Wednesday that from next January 1 the Mediapro Group will be renamed ... Continue reading "The Chinese end Jaume Roures's company: Mediapro will be renamed Imagine from January"
The new leadership of the group launches a plan to grow back and invest 100 million in three years
The Catalan company, which will be renamed Imagina, aspires to return to the path of growth and to promote new projects
The new managers, after stabilizing and adjusting the company, hope to close the exercise with an Ebitda growth of up to 60%
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