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Media shake-up: Nine surges back into NZ market; Is MediaWorks radio next on the block?
Nine acquired QMS for A$850 million to expand its digital and outdoor advertising, while selling its radio network for A$56 million to the Laundy family to focus on higher-growth assets.
- On Friday, Nine Entertainment told the ASX it bought QMS Media for $850 million and sold its talkback radio stations to Arthur Laundy for $56 million, with completion expected by June 30 2026.
- Under the Nine2028 plan, Matt Stanton argued the Nine Radio division was a small, declining part of the business made standalone and put up for sale late in 2025.
- QMS's contracts include Auckland Transport assets and City of Sydney billboards, valued by industry sources at about $350 million over the next decade, with a Christchurch contract pipeline in pursuit.
- The Laundy family will remain a long-term partner, Craig Laundy will lead the transition, and Nine Radio managing director Tom Malone welcomed the sale as positive for radio staff and business.
- NZME, publisher of the NZ Herald, would likely want some MediaWorks brands but faces major Commerce Commission hurdles, while Nine said the deal accelerates digital revenue share target of more than 60% by FY27.
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Nine sells talkback radio assets to Laundy family for $56 million
Nine Entertainment has sold its broadcast radio assets, including the top-rating talkback stations 2GB and 3AW, to Australian publican Arthur Laundy and his family for $56 million.The sale, which includes 2GB, 3AW, 4BC, 6PR, 2UE, Magic1278 and 4BH, was announced to shareholders this morning among a number of changes to the media giant's strategy which also include acquiring outdoor media platform QMS Media for $850 million.Nine, which is the pub…
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Coverage Details
Total News Sources17
Leaning Left3Leaning Right4Center4Last UpdatedBias Distribution37% Center, 36% Right
Bias Distribution
- 37% of the sources are Center, 36% of the sources lean Right
37% Center
L 27%
C 37%
R 36%
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