Media Monitors Adds 143 Markets, Creates Radio Ad Archive

Media Monitors Expands Its Market Coverage

Media Monitors has expanded its radio advertising tracking capabilities, growing market coverage for national campaigns from 106 to 250 markets, and committing to permanently store audio files of every radio ad it captures. The local ad monitoring company had this to say in its press release: “For too long, marketers have relied on planned Gross Rating Points (GRPs) when supplying campaign data to Marketing Mix Model (MMM) providers — an impreci…

Media Monitors Adds 143 Markets, Creates Radio Ad Archive

Media Monitors has announced an expansion of its radio advertising tracking service, increasing national campaign coverage from 106 to 250 markets and committing to permanently store audio files of every ad it captures.