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Media Intelligence for Modern Enterprises: Listening, Learning, Leading
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Media Intelligence for Modern Enterprises: Listening, Learning, Leading
In an era of reputations made and lost in the time it takes to tweet, and where the mood of the masses can change with a single news story, contemporary businesses can no longer afford to be reactive. Rather, they need to be on the edge of the curve, and that is to always listen, learn, and make decisions based on data. This is where Media Intelligence comes in. The times when simple media monitoring was sufficient to satisfy the requirements of…
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