Media companies will find opportunity and threat in AI

Media must use AI to drive efficiency

GEORGE TOWN: The media has no choice but to invest in Artificial Intelligence (AI) tools as it grapples with mounting challenges, including lower profits against increasing fixed costs, says Bernama chairman Datuk Seri Wong Chun Wai. Read full story

The threat of AI, as AI knows itThe threat of AI, as AI knows it

AI is a human invention like no other.

Media companies will find opportunity and threat in AI

The defining theme of 2026 will be how media companies respond to AI — both the opportunities and the disruptive threats. Opportunities 1. Increased newsroom efficiency by transforming how journalism is packaged together — text, photography, video, graphics, related stories — moving from multiple teams to a bilateral relationship between reporter and editor, with the removing of middle layers. 2. Richer experiences for readers thanks to personal…