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Media companies: Here’s how to win big with brand partners
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Media companies: Here’s how to win big with brand partners
For media executives, streaming used to be a thorn in the side of linear TV. Not anymore. With consumers continuing to cut the cord and major players like Netflix, Amazon, and Disney+ finally adding ad-supported tiers to their offerings, streaming has become the new front line of not just TV programming, but TV advertising too. I was in Cannes a few weeks ago to meet with clients and understand their priorities for the year ahead. We had just …
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