Of All the Platforms, Xbox Is the only One to Have Just Grown Year-on-Year - but There's a Big Catch
18 Articles
18 Articles
Of all the platforms, Xbox is the only one to have just grown year-on-year - but there's a big catch
Market analysis firm Circana has published the latest edition of its monthly report, which tracks spending across game hardware and software in the US. June's edition is another bleak one, with a near-universal decline.
While the US console market collapsed sharply in June 2026, Xbox was the only platform to grow. Is there even more behind the surprising plus?
New Circana numbers show a strong increase in sales for Xbox, while PS5 and Switch 2 significantly decline in June.
Who says Xbox is dead? Console sales double year-on-year as PS5 and Nintendo Switch 2 falter
Quick SummaryXbox sold "more than double" the amount of consoles in the US last month, in comparison with the same period in 2025.Meanwhile, both Nintendo and PlayStation suffered dips in their respective hardware sales.Xbox is currently undergoing a reset which has resulted in a vast amount of jobs being lost across the business. It is also dramatically changing strategy – nigh-on reversing a decade of decisions to refocus the company and brand…
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