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Measurement takes the wheel: World-first study tracks in-car advertising’s real brand impact - Mobile Marketing Magazine
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Measurement takes the wheel: World-first study tracks in-car advertising’s real brand impact - Mobile Marketing Magazine
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – including in-car systems. LeadStory and Brand Metrics have already concluded a landmark camp…
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