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Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now

Summary by Adweek
Lawsuits, adtech turmoil, and shifting loyalties define measurement at the 2025-2026 upfront.

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Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now

Lawsuits, adtech turmoil, and shifting loyalties define measurement at the 2025-2026 upfront.

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Adweek broke the news in on Thursday, July 24, 2025.
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