McVitie's Owner Sets Target to Double Sales of 'Healthier' Products
The company said products meeting its nutrition framework account for about 10% of sales volume and it aims to double that by 2030.
- On Tuesday, Pladis pledged to double its sales volume of 'nutritionally balanced' products by 2030, increasing from 10% to 20% as part of its 'Happy People, Happy Planet' global sustainability strategy.
- To support this target, Pladis created a global nutrition framework guided by international systems including France's Nutri-Score, Australia's Health Star Rating, and the Nutrient Profile Model.
- Reformulation efforts have already removed 676 tonnes of sugar—equivalent to around 169 million teaspoons—and 549 tonnes of fat from Sultana products over the past decade.
- Driven by GLP-1 and 'snackification,' consumers increasingly seek healthier options; Chief R&D Officer Jennifer Moss said, 'People don't buy biscuits and chocolate because they're looking for a lecture on nutrition.'
- Future success hinges on delivering great taste alongside nutrition, according to Moss, as Pladis evolves its portfolio across more than 110 countries.
21 Articles
21 Articles
Financial Post
THE TIMES OF BENGALMcVitie's owner sets 2030 target to double sales of products with a better nutritional balance
LONDON, July 28, 2026 (GLOBE NEWSWIRE) — The company behind McVitie’s, GODIVA and Ülker has pledged to double the volume of products it sells with lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and protein, by 2030. Snacking giant, pladis, said it would achieve the target by […]
The Toronto Star
McVitie’s owner sets 2030 target to double sales of products with a better nutritional balance
LONDON, July 28, 2026 (GLOBE NEWSWIRE) -- The company behind McVitie’s, GODIVA and Ülker has pledged to double the volume of products it sells with lower levels of sugar, salt
McVitie's owner pledges to double volume sales by 2030, with better nutritional balance
The company behind McVitie’s, GODIVA and Ülker has pledged to double the volume of products it sells by 2030. The reformulated products will contain lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and protein. pladis noted it would achieve the target by improving existing recipes without compromising taste, launching new products and expanding successful ranges into more markets. It’s not just through …
Owner Of McVitie’s Pledges To Double Sales Of Products With ‘Better Nutritional Balance’
Pladis, the company behind brands such as McVitie’s, Flipz, Jacob’s and GODIVA, has pledged to double the volume of products it sells with lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and (more…) The post Owner Of McVitie’s Pledges To Double Sales Of Products With ‘Better Nutritional Balance’ appeared first on KamCity.
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