New McLaren Logo Pays Homage to Bruce McLaren and Brand's NZ Roots
11 Articles
11 Articles
Iconic British car company unveils new logo in brand overhaul as it prepares for 'next chapter'
McLaren has unveiled a new brand evolution as part of its rebrand to express "ambition, creativity and confidence".The British marque announced that it would be evolving its brand identity to pay homage to the past, present and future of the company.McLaren explained that the new brand identity was rooted in the "vision and restless ambition" of its founder, Bruce McLaren.Over its more than 60-year-history, McLaren has made racing breakthroughs …
McLaren makes another change in the logo, the third in less than 10 years, but by far, one of the biggest in British history. Contrary to the last change, which focused only on the part of competitions, such as Formula 1 team held in 2021, the current changes the logo of the brand as a
The new design has already appeared on the McL 6GT, while the McLaren W1 could be one of the last new models with the old logo
New McLaren logo revealed honouring Bruce McLaren and New Zealand heritage
Signifying the first chapter in the British marque’s future, McLaren has announced its evolved brand identity. Image: McLaren/YouTube Bringing together McLaren’s past, present and future, the Woking automaker’s new brand identity is rooted in the vision and ambition of New Zealand-born founder Bruce McLaren. And at the heart of this identity is a new wordmark — the latter inspired by the sign that was once found above the fuel station owned by B…
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