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Google, EA, and Others Reset Their Sports Marketing Strategies

Summary by Adweek
At ADWEEK House’s Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.

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Las Vegas., It seemed like a chimera, but after the regulatory events executed hours after the end of the Las Vegas Grand Prix, Max Verstappen has reached a fifth consecutive Formula 1 championship. On Sunday morning, the serial authorities announced the disqualifications of contenders Lando Norris and Oscar Piastri, second and fourth in the Saturday night race.

·Mexico
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Oscar Piastri called on his McLaren team to "re-start" and "re-start" after being disqualified from the Las Vegas Grand Prix. The Australian, like his teammate Lando Norris, was excluded from the results on Sunday night, the commissioners having noticed excessive wear on both MCLs.39 This double disqualification occurred while McLaren had initially signed a solid overall result: Norris had finished second and Piastri fourth, allowing the British…

When the cars crossed the finish line at the Las Vegas GP, the world championship seemed decided. But after the McLaren duo's disqualification, everything is suddenly open again.

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Planet F1 broke the news in United Kingdom on Monday, November 24, 2025.
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