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McDonald's to Add Refreshers, Crafted Sodas to US Menus
- McDonald's is preparing to introduce a Red Bull Dragonberry Energizer as part of a broader cold-drink menu revamp in the United States, the Wall Street Journal reported on Sunday.
- Earlier this month, McDonald's introduced menu items priced at $3 or less and a $4 breakfast meal deal, expanding its value-focused consumer strategy in the U.S.
- Slated for a nationwide rollout next month, the new beverage lineup includes a Dirty Dr Pepper and a Mango Pineapple Refresher, according to the report.
- Energy drink offerings are expected to go on sale starting in August, according to the reported documents, while refreshments arrive next month.
- The chain plans to price these upcoming drinks below offerings from competitors such as Starbucks, Dutch Bros, and Sonic, positioning itself in the competitive beverage market.
51 Articles
51 Articles
McDonald’s tweaks its drinks menu, changes to go live soon – What it means for customers
McDonald’s is expanding its drinks menu with new refreshers, ‘dirty sodas’, and energy-style beverages as it looks to attract younger customers and boost sales beyond food across its global outlets.
Fox Business
The New York LedgerMcDonald’s expands into specialty drinks with 'dirty sodas,' refreshers push
McDonald’s is moving deeper into the fast-growing specialty beverage market, expanding its menu with new "dirty sodas" and refreshers as consumer demand shifts beyond traditional soft drinks and coffee.The push underscores a broader strategy to tap higher-margin, customizable beverages as restaurant chains compete for younger consumers and incremental traffic throughout the day.Company documents reviewed by The Wall Street Journal indicate the b…
McDonald’s Is Revamping Its Drink Menu—Here's What's New
Yum!Credit: Richard T. Nowitz / Getty ImagesWhile there is truly nothing like a cold and crisp Diet Coke from McDonald's, fans may now be hitting up the Micky D's drive-thru for a different kind of refreshment.On Monday, April 13, The Wall Street Journal reported that the fast-food chain will roll out refreshers and crafted sodas to its beverage offerings this May. Per the WSJ, drinks being added to the menu will include Dirty Dr Pepper and a Ma…
With these adjustments in the menu and the integration of energy drinks, McDonald's seeks to continue to maintain the interest of its younger customers
From dirty Dr. Pepper to dragon berry: McDonald’s expands drink menu
McDonalds is launching what it calls a new era of beverages as it tries to lure Gen Z and compete with chains such as Starbucks, the Wall Street Journal reported.Starting in May, customers will be able to order drinks like dirty Dr Pepper, a mango pineapple refresher and even a Red Bull-based concoction called the dragon berry energizer.RELATED STORY | Dollar menu memories fade as McDonalds rolls out $3 dealsThe Golden Arches has been tweaking i…
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