McDonald's Is Bringing Red Bull to the Menu, Marking Its First-Ever Energy Drink
The specialty drink combines Red Bull, blue raspberry flavor and freeze-dried dragon fruit, with McDonald’s saying it has 80 milligrams of caffeine.
- Starting Monday, August 17, McDonald's USA will launch the Red Bull Dragonberry Energizer nationwide, marking the fast food giant's first foray into energy drinks.
- CEO Chris Kempczinski said the beverage platform has exceeded expectations in the U.S., Canada, and Germany, driving traffic during times with "lower volume, more capacity."
- The beverage combines Red Bull with blue raspberry syrup and freeze-dried dragonfruit inclusions, with customers able to substitute Red Bull Zero or purchase 8.4-ounce cans separately.
- McDonald's USA Chief Marketing and Customer Experience Officer Alyssa Buetikofer noted "growing enthusiasm" for crafted beverages, saying the company is "just getting started" with new options.
- Beyond the new energy drink, the chain is simultaneously expanding its crafted soda lineup with reduced sugar versions of Coke Zero Sugar and Dr Pepper Zero Sugar.
29 Articles
29 Articles
McDonald’s is adding Red Bull energy drinks to its menu
McDonald’s is taking its drink lineup in a bold new direction, and caffeine fans may want to pay attention. Starting next week, the fast-food giant is stepping into the energy drink space with a fruity Red Bull-infused drink, while also offering standalone Red Bull cans at participating locations. But what exactly is in the new custom blend, and what other options will customers have? Here’s everything you need to know about McDonald’s latest be…
Red Bull Joins the Drive-Thru: Chains Chase Caffeinated Sales Lift
Fast-food operators face flat traffic and picky customers. They turn to energy drinks for a quick lift. McDonald’s plans a nationwide rollout of its Red Bull Dragonberry Energizer on August 17. Starbucks rolled out Energy Refreshers in April. The moves reflect a broader push into caffeinated beverages that go beyond traditional sodas and coffee. Citi analyst Jon Tower surveyed 2,400 U.S. consumers. Sixty percent of energy-beverage orders at rest…
McDonald’s Fans Are Rejoicing a Return of Menu Item After Five Years Away
After years of waiting, McDonald’s fans who prefer their chicken with some heat may finally have good news. Spicy Chicken McNuggets and Mighty Hot Sauce are reportedly headed back to restaurants next month, reviving one of the chain’s most requested limited-time duos. The news came from Snackolator, a food-focused social media account that shared what...
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