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McDonald's to Launch New $3 Value Items in US Starting April, WSJ Reports

McDonald's aims to attract budget-conscious U.S. customers with new $3 or less items and $4 breakfast deals as part of its 'McValue 2.0' strategy to improve affordability.

  • Starting in April, McDonald's will introduce menu items priced at $3 or less and $4 breakfast meal deals in the U.S., according to The Wall Street Journal, which reported the development on Wednesday.
  • The 'McValue 2.0' initiative aims to reclaim McDonald's affordability reputation after pandemic-era price increases drove budget-conscious diners away, prompting the company to refocus on value.
  • Earlier this week, McDonald's confirmed the new pricing replaces the 'buy one, add one for a dollar' menu and received 'unanimous alignment' approval from franchisee groups.
  • Competitors including Domino's and Panera Bread are rolling out their own value deals, as CEO Chris Kempczinski promised to defend McDonald's 'leadership position in value.'
  • Training for restaurants on the new deals is expected to begin in coming weeks, positioning the initiative as a long-term affordability reset rather than a limited-time promotion.
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Allrecipes broke the news in on Wednesday, March 11, 2026.
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