McDonald’s testing AI-powered drive-thrus: What to know
The tests have handled over 1 million transactions, with about 90% completed without human escalation, the company said.
- McDonald's is testing Google-powered AI drive-thru ordering, nicknamed 'Archy,' at 5 Chicago locations to improve service speed and accuracy.
- Part of the 'McDonald's Next' brand strategy announced last week, CEO Chris Kempczinski said customers shouldn't have to choose between "hospitality or speed."
- Processing over 1 million transactions, the ArchIQ system handles orders in English and Spanish with 90% completion rates without human escalations.
- Jonathan Maze, editor-in-chief of Restaurant Business, told ABC News the technology aims to "free up an employee's time to do something else," though social media users have criticized the move.
- While McDonald's has not confirmed broader rollout plans, analyst Jonathan Maze suggested the industry could shift toward fully automated ordering within 5 to 10 years.
21 Articles
21 Articles
McDonald's Deploying AI-Powered Drive-Thru System for Ordering Its Nauseating Foodslop
Coming (back) to a McDonald’s near you: AI-powered drive-thru lanes. That’s right. Those feeling déjà vu aren’t mistaken: this is McDonald’s second foray into using AI at its burger delivery pit stops, after the first attempt — a collaboration with IBM — fell apart like a soggy Big Mac. What, if anything, is different from the last rollout? The fast food chain is touting a new AI system called ArchIQ, which it’s testing in partnership with Googl…
McDonald's Testing New AI Ordering System At Some Drive-Thrus
McDonald’s is testing new AI ordering technology at drive-thrus. For decades, drive-thru ordering has relied on human workers to take customer orders. Now, the fast food chain is testing artificial intelligence technology that could automate the process. The new system, called ArchIQ, a Google powered AI ordering platform, is being tested at several locations. The tech is nicknamed “Archy.” It greets the customers and takes orders, pausing to pr…
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