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McDonald's settles Byron Allen's $10 billion lawsuit over commitment to Black-owned media
- Byron Allen’s media companies, including Entertainment Studios and The Weather Group, resolved their $10 billion lawsuit against McDonald’s in June 2025, averting a federal trial in Los Angeles.
- The lawsuit, filed in 2023, alleged McDonald's discriminated by limiting advertising spending on Black-owned media despite a 2021 pledge to increase such investments.
- The settlement maintains McDonald's advertising purchases from Allen's companies at market rates without requiring McDonald's to admit wrongdoing or alter prior spending policies.
- Allen expressed satisfaction with reaching an agreement that preserves their partnership and recognized McDonald's dedication to expanding opportunities for Black-owned media.
- The agreement signals the end of legal disputes and a refocus on commercial collaboration, while Allen plans to explore selling his media assets amid significant investment debt.
19 Articles
19 Articles
Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Bias In Advertising
Byron Allen’s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies. McDonald’s defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement […]
Byron Allen and McDonald's Reach Settlement in Lawsuit Over Black-Owned Media Advertising Pledge
McDonald’s has settled its $10 billion lawsuit levied by Byron Allen and his media companies over black-owned media advertising pledges. The settlement was reached Friday between the fast food company and Allen’s companies Entertainment Studios Network and the Weather Group. The settlement both dodges the upcoming July 15 court trial and also resolves claims made in a separate but related $100 million lawsuit against the company. “We are pleased…
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