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McDonald's settles Byron Allen's $10 billion lawsuit over commitment to Black-owned media
- Byron Allen’s media companies, including his entertainment and weather-focused outlets, have reached a settlement with McDonald’s over a $10 billion discrimination lawsuit regarding advertising practices, thereby averting a trial scheduled for July 15 in federal court in Los Angeles.
- In 2023, Allen filed a lawsuit alleging that McDonald's allocated its advertising funds in a manner that disadvantaged Black-owned media, contradicting the company's 2021 commitment to significantly increase spending with minority-owned businesses.
- The settlement maintains the business relationship with McDonald's, which will continue buying ads from Allen's companies at market value under arrangements aligned with its commercial objectives.
- Allen's companies indicated that throughout the legal proceedings, their understanding has evolved, and they recognized McDonald's dedication to supporting Black-owned media businesses and expanding opportunities.
- The resolution allows both sides to move forward collaboratively amid Allen's plans to sell local stations due to significant debt from his prior media acquisitions.
22 Articles
22 Articles
Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Bias In Advertising
Byron Allen’s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies. McDonald’s defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement […]
Byron Allen and McDonald's Reach Settlement in Lawsuit Over Black-Owned Media Advertising Pledge
McDonald’s has settled its $10 billion lawsuit levied by Byron Allen and his media companies over black-owned media advertising pledges. The settlement was reached Friday between the fast food company and Allen’s companies Entertainment Studios Network and the Weather Group. The settlement both dodges the upcoming July 15 court trial and also resolves claims made in a separate but related $100 million lawsuit against the company. “We are pleased…
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