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McDonald's sales take a hit after E. coli outbreak

  • McDonald's U.S. Sales fell 1.4% in the fourth quarter of 2024 due to an E. Coli outbreak, which sickened over 100 people and led to lawsuits against the chain.
  • In response to declining sales, McDonald's invested $100 million in marketing and launched a new value menu to attract customers.
  • Despite struggles in the U.S., McDonald's international sales rose 4.1%, particularly in the Middle East, where the brand faced boycotts.
  • CEO Chris Kempczinski stated that the fourth-quarter performance reflected the impact of the food incident, marking a challenging period for the company.
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Oakland News Online Oakland News Now Blog broke the news in on Monday, February 10, 2025.
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