US Edition
Japan's Pokémon Card Campaign Turns Fiasco, Mcdonald
12 Articles
12 Articles
Video - Accused of food waste, the American fast food chain apologized less than 24 hours after the launch of its campaign.
Tokyo, Japan. McDonald’s Japan apologized after the fiasco of a marketing campaign that offered limited edition Pokémon cards with the purchase of “Happy Meals” children’s menus, causing long queues and a wave of outrage on social networks over food waste. In Japan, the famous “pocket monsters” cards are a real phenomenon, both among children and among some adults. Launched on Friday, the fast food chain campaign quickly got out of control, with…
A promotional operation of cards to collect has led to long queues, massive purchases for resale and a wave of indignation on social networks, pushing the company to apologize and review its distribution rules.
McDonald's Japan apologized after the fiasco of a marketing campaign offering limited edition Pokémon cards
McDonald's had to stop a Pokémon promotion after just one day and has now apologized to customers and staff.
VIDEO - McDonald's Japan apologized after the fiasco of a marketing campaign offering limited edition Pokémon cards with the purchase of "Happy Meals" meals causing long queues and indignation on social networks about food waste.
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